STEVE COOK

Steve is the older (and supposedly wiser) of the Cook brothers. He has spent a lifetime in sports and a career in sales and business management. He'll tell you that gymnastics is the core of all sport - and he'd be right. A serial entrepreneur, Steve is addicted to business books and Ted Talks (and pizza). He is currently Global Director of Sales & Marketing at AAI and a founding Partner of Paradigm Playbook... and lead author for the Cook Endeavour Blog (but you knew that).

A proud husband, father and grandfather, Steve lives in Pennsylvania, USA.

Authors: About

BRUCE COOK

Younger (much younger) brother Bruce is a self-proclaimed idealist who has spent a 30-year career in the business of sport. He started out working for brother Steve (see above) and then aspired to a real job. Having held positions in professional tennis, the Olympic world, British basketball, high finance and strategic insight, Bruce has (according to him) professional specialism in sponsorship and sports marketing research.

Also a proud husband and father, Bruce lives in picturesque rural Scotland.

Authors: About