THIS IS ABOUT...

The 'Endeavour' was the name of the vessel used by our father's namesake - Captain James Cook - to explore the world, discovering new lands, cultures and ideas.  Some loved him, some hated him... which may prove to be forshaddowing the fate of this blog.

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Like Captain Cook, we are on a journey.  We are firm believers that SPORT, BUSINESS and LIFE in general employ many similar and intersecting principles.  The metaphors are endless, and we love thinking and talking about them.

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Instead of just jabbering at each other, the Cook Endeavour Blog is where we will share our thoughts and ideas with you.  We won't claim to know everything and we aren't here to definitively tell you how it is... but hopefully we'll make you think.  Or maybe just smile.  Enjoy!